Ansell, a global leader in protection solutions and the makers of SKYN® Condoms, Australia’s best-selling condom*, has embarked on an international marketing campaign celebrating intimacy.
SKYN® Condoms is recruiting couples across the globe to enter a competition to win an all-expenses paid trip and critique the nation’s top intimacy locations. Sales of SKYN® condoms and lubricants have already spiked following the recent launch of the million-dollar campaign and are expected to soar as activities ramp up further this month.
President and General Manager Sexual Wellness Global Business Unit at Ansell, Jeyan Heper, says the marketing campaign will reach more than ten million people in Australia alone as it combines a range of activities such as experiential and outdoor activations, product sampling, in-store point of sale, digital and print advertising, public relations and social media amplification.
“The SKYN® campaign kicked off in June with a Pop-Up Intimacy Bar at QV Square, Melbourne. All SKYN® condom and lubricant products nationally are specially marked with gold competition stickers to attract consumers and drive entries. We’re expecting sales to spike even more with recruitment efforts continuing throughout July and August prompting local couples to enter the competition.”
Countries involved include United States, Brazil, Poland, Italy and France. Locally, two Australian couples will be selected as travel ambassadors and embark on a 10-day, nation-wide search to find the country’s best locations to ‘get it on’. Insights from the trip will be featured in SKYN®’s Intimacy Guide due to publish later this year, highlighting some of the world’s best locations for intimacy.
Retailers can speak to their Ansell Sales Representative about point of sale materials to support the campaign and ordering the entire SKYN® catalogue.
SKYN® products are being stickered at store level. Entry to the competition requires the purchase of any SKYN® branded product as well as completion of the Intimacy Test via the website: www.skyn.com.