Smith’s has just launched the iso snack we all need:  a potato chip containing half the fat of traditional chips.

According to the brand, Smith’s Oven Baked range is the first baked potato chip in Australia, and the cookie method results in a chip that is all the more delicious for containing 50% less fat than its Crinkle Cut chips.

Healthier snacking options will no doubt be welcomed news to many of us who are guilty of less-than-mindful snacking through the pandemic or who have seen a steady decline in their daily step count.

The range has launched with three flavours, Sea Salt, Sour Cream & Chives and Roast Chicken & Thyme and by baking rather than frying, Smith’s said, the chips have an added crunch and texture.

PepsiCo ANZ Lead Nutrition Scientist and Dietician Vered Moses described the range as a ‘better for you’ potato chip.

“We know Australians are health conscious. A recent study revealed that 53% of Australians are increasingly looking for healthier options in indulgent food and drink categories such as chips. So we wanted to create a product that catered to the needs of this consumer but still delivered on the great taste and quality that Smith’s is known for,” Ms Moses said.

The range is available now at Coles, Woolworths and independent supermarkets now and RRP is $3.49.

Leave a comment

Your email address will not be published. Required fields are marked *