Smith’s is set to launch its first-ever sweet flavour with its new, limited edition Lamington potato chip this summer.
This latest innovation joins a long line of unique potato chip flavours from Smith’s including consumer favourites Smith’s Garlic Bread and Smith’s Peking Duck, and who could forget past classics Smith’s Tomato Sauce and Smith’s Gravy.
Olivia Sutherland, Smith’s Marketing Director said, “We know Australians are increasingly keen to try new flavours, and interest is growing in sweet and savoury combinations. Our latest innovation combines a sweet, quintessentially Aussie cake with Australia’s favourite potato chip. It seemed the perfect way to celebrate the Australian summer.”
Sutherland said PepsiCo’s flavourists reviewed and tasted different lamington recipes to get a sense of what makes the iconic dessert so delicious.
“It’s then a matter of breaking down the flavour experience and finding key elements that can be translated to a seasoning.
“Smith’s Lamington potato chip is Aussie through-and-through. Every potato that becomes a Smith’s chip is grown here in Australia, specifically bred to make sure we get the perfect size and colour of chip, and of course that iconic Smith’s crunch we know our consumers love,” said Sutherland.
The limited-edition Lamington flavour Smith’s potato chips will be widely available in Woolworths, Independents and selected Petrol and Convenience stores across the country from 1 January 2020.