Smith’s has turned up the heat on snacks, answering the call from Aussie consumers for hot and spicy flavours with the launch of Smith’s Hot Wings Chips.
“Aussie’s tastes are continually evolving and the team of flavour experts at Smith’s regularly evaluate these new flavour trends to ensure Smith’s continues to be one of Australia’s most loved brands,” said Sheri Juchau, senior marketing Mmnager.
“We are thrilled to introduce the Smith’s Hot Wings flavour, just in time for Footy Finals. Smith’s Hot Wings chips pack a punch and are sure to become a favourite for spice lovers across Australia.”
Smith’s Hot Wings Chips will be available in a 170g pack size, exclusively in Coles. A program on digital and social channels will support the launch along with in-store and catalogue activity to help ‘Fire up the Fans” this footy season.