Starbucks has launched Starbucks Frappuccino, a collaboration with Nestlé which brings consumers the classic Starbucks flavour in a convenient ready-to-go format.
The result is a delicious, perfectly blended coffee with creamy milk and just the right amount of sweetness available in two different flavours – milk coffee latte and mocha.
Ready-to-drink coffee is a fast-growing category in Australia and Starbucks will continue to develop a strong innovation pipeline to further grow the category.
Rebecca Dobbins, General Manager of Dairy at Nestlé, said through this new collaboration, Nestlé and Starbucks are bringing Australians the signature taste of Starbucks coffee in an easy, ready-to-drink format.
“These new products will enable us to grow our younger consumer segment, with a tailored and new beverage offering. We are confident Australian coffee lovers will love these products in the summer months when a cold beverage is perfect for on-the-go.”
Nestlé will have the exclusive rights to market, distribute, and develop the Starbucks ready-to-drink coffee beverages in Australia, leveraging its local footprints and distribution.
The launch of the range will be supported by a media and influencer campaign to drive awareness of the new format.
Currently, the Frappuccino range is available to purchase in IGA, 7-Eleven, bp, Woolworths, and EG Group, in 280mL bottles at a RRP of $4.25.
To stay up to date on the latest industry headlines, sign up to the C&I e-newsletter.