Reimagining a classic, Streets have collaborated with Green’s to launch Green’s Golden Gaytime Pancakes and Green’s Golden Gaytime Cupcakes.
Facilitated by brand extension agency Asembl, the collaboration will be sweetening shelves from 27 March in Coles, 1 March in independent grocers and 24 April in Woolworths.
Annie Lucchitti, Marketing Manager at Streets, said the collaboration follows the success of their previous partnership with Green’s.
“Bringing Gaytime into our favourite baking moments has been so welcomed by consumers since we first partnered with Green’s in October 2021.
“We were beyond delighted and kept our ears to the ground, ensuring we heard Aussie feedback, and naturally, we were asked for more. With these new mixes, we’re hoping everyone finds the Golden Rays they want in their lives,” she said.
Peta Allsopp, Head of Marketing & Innovation at Green’s, said the team at Green’s have been working hard on the two new formulations for some time.
“We are super pleased to be adding to our Golden Gaytime range with the launch of Green’s Golden Gaytime Pancakes and Cupcakes. Our clever baking team has been working behind the scenes and developed two more ways for Australians to enjoy their much-loved Golden Gaytime flavours,” said Allsopp.
Justin Watson, Managing Director at Asembl, said the Green’s Golden Gaytime mixes are sure to satisfy tastebuds nationwide.
“We first mixed Streets’ Golden Gaytime with Green’s in 2021 for the very successful launch of the Golden Gaytime Crumb Cake, Golden Gaytime Mousse and Golden Gaytime Brownie.
“This year we are serving up delicious fluffy vanilla pancakes with a toffee-flavoured syrup and iconic Golden Gaytime crumbs and moreish vanilla cupcakes with toffee-flavoured icing with iconic Golden Gaytime crumbs which are guaranteed to satisfy tastebuds,” he said.
Both mixes feature easy-to-follow recipes and come with Green’s quality ingredients and Streets iconic Golden Gaytime biscuit crumbs.