Streets launches ‘loose change’ offer with $2 Cornettos

Streets has dropped the price of its Cornetto single serve ice creams from $3.30 to $2. The price change comes as Streets introduces a new permanent flavour in single serve format, Cornetto Strawberry Choc.

The new Cornetto pricing, which includes Cornetto’s Classic Vanilla, Classic Chocolate and the newly launched Cornetto Strawberry Choc, will be available in convenience and petrol stations nation wide from this month.

Streets Ice Cream Marketing Director, Anthony Toovey, said the new $2 offer is about unlocking growth for Cornetto and bringing new consumers to the category through this ‘loose change’ offer.

“We believe that this initiative has the potential to significantly grow the ice cream category and reconnect consumers with ice cream on a more regular basis,” Toovey said.

The $2 Cornetto campaign will be supported by a multi-million dollar communications program including refreshed point of sale in store.

Streets Cornetto $2 Cornetto 3 Products Angled

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