Grocery Corporation has announced that it will be trading as GC Brands moving forward due to the company’s strong growth and its entry into new channels outside of grocery.

The company’s new identity recognises its recent growth with iconic brands such as Nerds, Gobstopper, Splenda, HI-CHEW Candy, Baileys Chocolate and NOMO ‘Free From’ Chocolate all joining the stable over the past three years.

These unique additions, along with strong organic growth across the portfolio, have pushed GC’s operations into numerous channels, including petrol and convenience.

Myles Thompson, CEO, GC Brands, said that as the business continues to grow, its reputation will remain built on the strong industry relationships built by its talented and enthusiastic team.

“These are the foundations which underpin the impressive results GC has consistently delivered for our brands, customers and trading partners,” he says.

“Grocery Corporation is a third generation, family-owned sales, marketing, and distribution business representing a selective portfolio of premium diverse brands. Proudly Australian-owned and having commenced trading 95 years ago as W.K.King Sales, the business evolved into Grocery Corporation in 1996.

“Today, we are proud to announce that from 2022 onwards the business will be trading as GC Brands”

GC Brands has launched a new website and is encouraging industry to keep an eye out for some other changes that will be coming as it continues to evolve its new identity.

Please contact enquiries@gcbrands.com.au if you would like to discuss any opportunities to partner on a new brand or see retail opportunities for GC Brands’ existing portfolio.

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