Suntory BOSS Coffee continues to grow RTD Coffee category

Three years after launching in Australia, Japan’s Suntory BOSS Coffee has added a new blend to its successful canned coffee range, Iced Caramel Latte.

It joins the already popular line-up of Suntory BOSS Coffee, including Iced Long Black, Iced Double Espresso, Iced Latte, and Iced Vanilla Latte.

Suntory’s Marketing Manager of Global Brands Shana Khan believes Iced Caramel Latte will help the category continue to grow.

“In Japan there are hundreds of Suntory BOSS Coffee products from Iced Long Black to Café Au Lait ranging with different blends and roasts that cater to the many ways consumers drink their coffee, and we are excited to replicate that across Australia and New Zealand and give consumers a variety of options based on their taste preferences.”

Iced Caramel Latte is a blend that will appeal to those who love the taste of quality coffee but also have a bit of a sweet tooth. The new blend taps into the younger audience’s coffee and flavour preferences and will help recruit new consumers into the category, driving further incrementality.

“We know that coffee is not a one size fits all and the way consumers drink coffee is really interesting and diverse. The variety of coffee consumers choose to drink varies depending on time of day, occasion, and need. Broadening the Suntory BOSS Coffee range will help us grow the category and drive more mainstream appeal with consumers,” says Khan.

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