Following social media requests, Frucor Suntory has launched Suntory BOSS Rainbow Mountain Blend in Australia and New Zealand.
Rainbow Mountain Blend is the second most popular canned coffee brew in Japan and following a surge in social media requests from Suntory BOSS fans who had experienced the brew in Japan, they have decided to launch it down under.
Josh Wheeler, Head of Marketing Energy and Transformation at Frucor Suntory – Oceania, said with the introduction of Rainbow Mountain Blend into Australia, customers can now experience more of the unique flavour, culture, and the unique taste behind Japanese canned coffee.
“Rainbow Mountain Blend is a smooth, full-bodied coffee achieved through a complex variety of beans, balanced with a splash of milk and a touch of sweetness. It is the most highly recognised and requested flavour from our Australian consumers, and we are thrilled to bring this much-loved product to Australia.”
Suntory BOSS Coffee Rainbow Mountain Blend is available in the original Japanese format of a smaller 179mL can, which Wheeler says is created to be the perfect size for its carefully honed flavour profile.
The brew is a signature blend iced latte with a full-bodied flavour profile, crafted exclusively with beans from seven different and unique growing regions in Guatemala.
Suntory BOSS Coffee Rainbow Mountain Blend is now available at P&C and major retailers across Australia and New Zealand.
To stay up to date on the latest industry headlines, sign up to the C&I e-newsletter.