Q&A: Mars Wrigley discusses strategy through P&C
We speak with Danielle Gaylard, Customer Development Head at Mars Wrigley, about their strategy within the P&C channel.
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Mars Wrigley
Mars Wrigley’s Lifeline donation
The combination of financial stress and the uncertainty of COVID-19 has seen a significant increase in the number of crisis calls to suicide prevention services. Australia’s largest service, Lifeline, has reported receiving 3,000 calls per day during the crisis – that’s one call every 30 seconds. Which is why confectionery manufacturing company Mars Wrigley has donated
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Mars Wrigley celebrates 40 years of manufacturing in Ballarart
This month, Mars Wrigley Australia celebrates the 40th birthday of its chocolate factory in Ballarat, Victoria. The factory produces some of Australia’s most well-loved chocolate brands such as MALTESERS®, MILKY WAY®, M&M’S®, MARS®, and PODS® with the help of more than 350 Associates. Opened in November 1979 by the Premier of Victoria and members of
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Work begins on new Mars Wrigley warehouse
Mars Wrigley Australia has announced a seven-year partnership with Toll Group and Charter Hall to construct and manage a state-of-the-art warehouse in Truganina, West Melbourne. For the first time in company’s more than 100-year history in Australia, the new Truganina warehouse will store all of Mars Wrigley’s products under one roof and with the aim
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Mars Wrigley Australia’s new GM
Mars Wrigley Australia has announced that Andrew Leakey has been appointed general manager for its business in Australia. Leakey will lead the business from Mars Wrigley’s headquarters in Melbourne, with responsibility for its manufacturing facilities in Asquith (NSW) and Ballarat (VIC), and 17 confectionery brands the company distributes across the Australian market, including EXTRA®, MALTESERS®,
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US Merchandising guidelines for c-stores
Mars Wrigley Confectionery has released merchandising guidelines based on shopper behaviour, designed to drive in-store sales. The US confectionery brand built the guidelines to based on research, with 50% of confectionery purchase decisions being made in-store. Mars Wrigley said the company: “found that c-store retailers have the opportunity to increase confectionery sales by leveraging key
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