personalisation

The future is automated for c-stores

futurThe future for convenience stores is tech-focussed, customised and environmentally sustainable according to research group Nielsen. Releasing a summary of their top seven predictions earlier this month, Neilsen’s SVP of retail and US industry relations Jeff Williams has set out the seven trends he believes will shape the industry’s future. Among his top picks is

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Oreo introduces personalisation technology

In a world first, Oreo has launched ‘Oreo Yo’Self’- a campaign designed to enable Australian consumers to use innovative personalisation technology to put their faces into Oreos. On Tuesday 4th June, the world’s most loved cookie brand will offer consumers the chance to create an avatar of themselves, watch it printed LIVE on a super-sized

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