Consumers looking for personalised shopping experience
Globally, 29 per cent of shoppers are more likely to purchase from a retailer when they offer a personalised experience.
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personalisation
The future is automated for c-stores
futurThe future for convenience stores is tech-focussed, customised and environmentally sustainable according to research group Nielsen. Releasing a summary of their top seven predictions earlier this month, Neilsen’s SVP of retail and US industry relations Jeff Williams has set out the seven trends he believes will shape the industry’s future. Among his top picks is
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Oreo introduces personalisation technology
In a world first, Oreo has launched ‘Oreo Yo’Self’- a campaign designed to enable Australian consumers to use innovative personalisation technology to put their faces into Oreos. On Tuesday 4th June, the world’s most loved cookie brand will offer consumers the chance to create an avatar of themselves, watch it printed LIVE on a super-sized
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Technology key to retail success – cash no longer king
Retailers that adopt new technologies instore are viewed as more trustworthy than their cash-only counterparts, study finds.
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