Sprite campaign focuses on digital innovation
Multi-million dollar #needasprite campaign will driven by digital innovation and new media technologies and supported by out of home and cinema advertising.
Ramona Spiteri
Coca Cola South Pacific enters coconut water category
Coca-Cola South Pacific has entered into the coconut water category with this week’s announcement of the Australian launch of Zico. Ramona Spiteri, Zico brand manager, says “We’re excited to launch ZIico and deliver Aussies with a premium coconut water which supports hydration through various electrolytes and provides consumers with a great source of potassium and …
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