Messy Monkeys is relaunching its Wholegrain Bites with a new recipe and an improved range of flavours including Burger, Cheese, Chicken and Sour Cream & Chives.

The Arnott’s Group acquired the cereal and snacks operations, including the Messy Monkeys brand, from Freedom Foods last year. From there, it established its better-for-you snacks division, Good Food Partners, and this is the first product launch from that newly created business unit.

The new Wholegrain Bites recipe has a softer texture for kids to enjoy and contains 36 per cent wholegrain content. It is gluten free and free of other allergens such as nuts, soy, and egg.

Messy Monkeys are made in Australia, they contain less than one gram of sugar per serve, and account for more than 10 per cent of a child’s daily fibre intake.

As well as the new range of Wholegrain Bites, the relaunch of Messy Monkeys includes Gluten Free, Air-Popped Popcorn in Lightly Salted and Lightly Sweet & Salty flavours. It also includes a range of Rice Puff Bars in four flavours – Honeycomb Rice Puff Bar and two legume-based Cereals, featuring a new Pancake Stack flavour.

Good Food Partners Managing Director Chris Diver said the business has always focused on making nutritious food taste great.

“Great tasting, healthy kids’ snacks should be accessible to every parent and the handy serves are an easy snack on-the-go or ideal for lunchboxes,” said Diver.

“The Wholegrain bites will now be available in a box offering a more environmentally conscious solution for those wanting to minimise plastic packaging.”

The new Wholegrain Bites Pantry Packs are available from 18 October for $4.80 each, or $0.80 per individual serve and the new Air Popped Popcorn Pantry Packs are $3.80 each or $0.63 per serve.

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