The endless thirst of Australia’s bottled water drinkers

One-quarter of the Australian population aged over 14 years (some 4.9 million people) drink bottled water in an average seven days (steady since 2010), the latest findings from Roy Morgan Research reveal.

It seems that people who drink bottled water have a greater taste for other non-alcoholic beverages as well. Compared to folks who don’t drink bottled water, they are more likely to drink soft drinks of every flavour, packaged fruit juices, cordial, coconut water, and sports and energy drinks in an average seven-day period.

Bottled water drinkers vs non-bottled water drinkers: what else they drink:

Source: Roy Morgan Single Source (Australia), January 2014 – December 2014 (n=15,944).

Michele Levine, CEO, Roy Morgan Research, said: “Our data shows that younger people from the Generations Y and Z are not only more likely than other generations to drink bottled water in an average seven days, they are also more likely to consume other beverages such as soft drinks, fruit juice and sports/ energy drinks.

“While above-average proportions of these younger generations believe that ‘bottled water is better to drink than tap water’, many also agree that ‘If I hear of a new drink I will try it’. Clearly their thirst is not easily quenched.”

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