The Natural Confectionery Co. launches reduced sugar range

Mondelēz Australia, parent company of The Natural Confectionery Co., has launched a 50 per cent less sugar lollies range.

The range, which includes the flavours Berry Wave and Tropical Blast, contain 50 per cent less sugar than the average amount of sugar present in leading candy jelly products, have a 4.5 Health Star Rating, and contain no artificial colours, flavours, or sweeteners.

Amy Richards, Senior Marketing Manager – Candy ANZ at Mondelēz, said through this launch they are redefining the snacking experience, whilst also continuing its legacy of delivering better-for-you lollies.

“With consumers becoming more focused on health and well-being, The Natural Confectionery Co.’s new range provides a treat which meets the growing demands for reduced sugar snacking options, while still delivering the taste and flavours that Aussies expect.”

The new 50 per cent less sugar Tropical Blast lollies are bursting with the tropical flavours of Mango, Lime, and Boysenberry, packaged in tropical themed shapes including a tiger, a leaf, and a lightning bolt.

The 50 per cent less sugar Berry Wave flavour contains Raspberry, Blackcurrant and Mixed Berry flavoured jellies, in fun shapes including the world, a wave, and a whale.

The Natural Confectionery Co. 50 per cent Less Sugar lollies in Berry Blast and Tropical Blast flavours can be found now in Woolworths, Coles, and independents, and soon in petrol and convenience stores for RRP $5.00.

To stay up to date on the latest industry headlines, sign up to the C&I e-newsletter.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top