Following months of speculation, the team at Smith’s have announced that the much-loved Aussie snack Tasty Toobs are returning to Australian shelves from Tuesday 27 July.
More than six years have passed since Tasty Toobs were on supermarket shelves, and fans around the country have been petitioning for its return ever since.
Melburnian couple Bradley Lowdell and Stephanie Payne launched the Facebook group Bring Back TOOBS in 2015, which has grown to a community of more than 24,000 die-hard fans. They have rallied the troops to campaign and petition, resulting in more than 10,000 signatures to call for Tasty Toobs to return to shelves.
“Seeing your favourite snack disappear is devastating and we knew we had to battle to get them back on shelves. We created the page to create a community of Toobs lovers and campaign to help us in our battle,” said Lowdell and Payne.
“We’ve been overwhelmed by the amount of support for the page and getting Toobs back on shelves. It’s an honour to think that we had an impact in bringing Australia’s favourite snack back.”
Vandita Pandey, CMO PepsiCo ANZ, said: “We have been overwhelmed with the support from Bradley, Stephanie and Toobs super fans around Australia. Our team has been working around the clock for quite some time to ensure the return of Toobs. It’s been a labour of love and we’re just as excited as our fans that they are finally back.
“We’re thrilled to finally share the exact on-shelf launch date with Australia so our loyal consumers can once again enjoy them.”
Tasty Toobs will be available in 35g and 150g size bags and will start to flow into 7-Eleven stores nationally from Tuesday, 27 July. They will then be available at all supermarkets, independent retailers and petrol and convenience stores nationally from Monday 2 August.
Smith’s is also launching a Keep-O-Meter which will track the performance of Tasty Toobs and see how much Aussies are loving them, to ensure they don’t go anywhere again anytime soon.