The Smith’s Gobbledok is back!

The Smith’s Gobbledok has re-emerged after 30 years of hiding to help boost Smith’s recently launched TikTok channel by more than 2,000 per cent.

Since launching Gobbledok on TikTok, Smith’s has seen a legion of fans, both new and old, embrace his quirks as they reimagine the character for a modern-day audience. Despite Gobbledok’s 80s heritage, the character is proving to be a hit across a range of generations.

To kick off the launch, Gobbledok emerged from the back of the pantry where he’s been living for the last 30 years. After running out of Smith’s Chips, otherwise known as “CHIPPPIIIIEEESSS”, Gobbledok ventures out and into 2022, and finds things a little different to how he last left them.

From discovering voice assistants and new chip designs to encountering a robo vacuum for the first time and mistaking it for a pet – there’s a lot to catch up on.

Since launching earlier this month, Gobbledok has helped to grow Smith’s TikTok channel by more than 2000 per cent with the launch of Gobbledok being the channel’s best performing piece of content to date.

The content showing Gobbledok emerging from the pantry after running out of ‘chippies’ has gathered an impressive 1.4 million views, over 1,300 hours of play time and a reach of 1.17 million users so far.  

Smith’s Senior Brand Manager, Sam O’Donnell, said there’s nothing quite like bridging generational divides.

“Launching his own TikTok account is a great opportunity to connect and engage with our consumers. We’ve loved the response from fans so far and can’t wait to share what he’s been up to after all this time.”

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