Tic Tac has launched a new campaign encouraging Australians to ‘Share a Little Kindness’ following a tough couple of years.

New research from Tic Tac found that almost half of Australians (49 per cent) say that a single act of kindness has changed their life.

The survey of more than 1,000 adults revealed what kindness really means to Aussies, from how we show kindness, to our motivations and who we think is the kindest Australian celeb.

According to the study, 94 per cent of Australians recognise being kind to yourself and others is essential for one’s overall wellbeing. Compared to 12 months ago, 40 per cent of Aussies think they’ve become kinder to themselves and others, while one in three (35 per cent) feel that those around them, including friends, family, their spouse or partner, and colleagues, are also now kinder.

Azzurra Puricelli, Senior Brand Manager for Tic Tac, commented on the findings, saying that it is heartening to see that Australians have emerged from the challenges of the last two years kinder and more compassionate to others and themselves.

“When it comes to showing how much we care, it’s not about extravagant gestures, our research shows 70 per cent of Aussies see quality time as the act of kindness they value most.

“At Tic Tac we believe in life’s small moments of joy, so we’ve launched our new ‘Share a Little Kindness’ campaign to help Aussies create unique experiences to share with their loved ones.”

The study found that 60 per cent of Aussies ranked their mothers as the kindest people in their life, followed by friends (51 per cent) and spouses or partners (44 per cent). Surprisingly, more people have had positive encounters with a stranger than their own brother – strangers came seventh on the list, while brothers ranked second last (out of 14). Looking at gender preferences, 26 per cent of men chose their spouse or partner as the kindest person in their life, but only 17 per cent of women chose the same.

Hugh Jackman took out the top spot as the kindest celebrity for 35 per cent of people. Also in the top five living, homegrown personalities are comedian and author, Anh Do, country superstar, Keith Urban, Australian Idol alumni, Guy Sebastian, and songstress, Delta Goodrem.

An overwhelming majority (79 per cent) of Australians say kindness is one of the three most important qualities in a person; with honesty and empathy also making the list (89 per cent and 55 per cent). Furthermore, 32 per cent of 18-24-year-olds and 23 per cent of 25-34-year-olds selected kindness as the most important quality in a person, compared to 12 per cent for Australians over 65.

When asked about the acts of kindness that they value the most (to both give and receive), Australians overwhelmingly believe it’s the little things that count. The top five included: spending quality time (70 per cent); taking the time to listen (68 per cent); being treated with honesty (62 per cent); saying please and thank you (59 per cent) and words of affirmation (48 per cent).

As part of its Share a Little Kindness campaign, Tic Tac has released limited edition packs across all flavours (Original Mint, Orange, Fruit Adventure and Watermelon Mix) featuring messages of kindness.

Tic Tac is encouraging Aussies to be kind to themselves and others, by giving away different shared experiences. Until 10 July, Aussies can buy any Tic Tac ‘message’ pack, find the code inside and enter their details online, for the chance to win two $100 gift cards.

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