TikTok brings FMCG brands to life with #AdTok

TikTok For Business has today launched #AdTok, a new initiative designed at helping businesses and marketers create successful advertising campaigns through the platform.

Through the dedicated hashtag, #AdTok is an evolving and accessible destination providing businesses of all sizes with informative and educational videos created by TikTok For Business, brands and creators, aimed at arming brands with the skills to best utilise the platform.

Brett Armstrong, General Manager of TikTok Global Business Solutions, Australia and New Zealand, said: “At TikTok, we see #AdTok as an investment in equipping businesses with simple and accessible tools to support them as they build out their marketing strategies, including how to adapt and unlearn more traditional marketing techniques and prioritise authenticity and creativity.”

As part of the launch, TikTok For Business has partnered with three brands – McDonald’s Australia, Vegemite, and Cottee’s Cordial – to demonstrate how creativity can be used across the platform.

Claire Walker, General Manager Lifestyle, Asahi Lifestyle Beverages (Cottee’s Cordial): “Working with some of TikTok’s brightest local creators to produce a fresh take on our much-loved tune was a great opportunity to showcase the power of sound to resonate and engage with audiences. We were excited to be able to translate our iconic sound to a new platform and we can’t wait to see what TikTok’s highly-engaged community thinks of this new iteration.”


Matt Gray, Head of Marketing, Bega Foods (VEGEMITE): “Vegemite is an Australian icon and we love seeing our community get creative with the brand. The talent and creativity that lives on TikTok presented an unmissable opportunity to welcome a couple of our fans to reimagine Happy Little Vegemites, a song that is as well-known as the national anthem, and to demonstrate how marketing that is simple yet effective resonates across generations and platforms.”


a lil bit of Yu… VEGEMITE! #adtok #tiktokremake @TikTok For Business #ad #vegemite #tastelikeaustralia

♬ original sound – dimsimlim

Armstrong hopes that #AdTok will inspire businesses of all sizes to reimagine their marketing on TikTok and embrace authenticity and creativity to tap into the audiences that can be found on the platform.

“Our community loves it when brands show up and create content that speaks their language and allows for genuine connections. With inspiration from some of Australia’s most loved brands, our team and our amazing creators, we hope the resources on #AdTok will help make harnessing the power of the wonderful world of TikTok even easier,” added Armstrong.

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