Uncle Tobys Oat Slice wins C&I Choice of the Year

The team at C&I has reflected on some of the biggest category trends of 2020, and without a doubt the most in demand segment was ‘better for you’ snacks.

Australians are continually seeking out local and trusted brands that represent great quality, while also being better for them. It’s with this in mind, and following much deliberation, that we are proud to announce Uncle Tobys Oat Slice as the 2020 C&I Choice of the Year.

The range of perfectly portioned 70g, single serves Oat Slice launched as a new and delicious way to enjoy the nutritious superfood while on the go.

The ‘deliciously satisfying’ snack is available in two flavours, oven baked to perfection: Apple & Cinnamon and Choc Chip.

Delightfully soft and crumbly and full of Uncle Tobys Oat goodness, they are hunger busting, guilt free snacks that pair perfectly with a coffee.

Made with more than 50 per cent wholegrains, they are also high in fibre and contain no artificial colours or flavours.

Even better, you can help support local and Australian manufacturing and farmers with every bite.

Dominique Bielecke’, Marketing Manager Snacks, was delighted by the recognition for Uncle Tobys Oat Slices.

“We are incredibly proud to be named C&I Choice of the Year,” she said. “It’s a great acknowledgement of the effort we’ve made in delivering snacks for our customers that are both tasty and nutritious in this highly competitive category. This is also the first time a nutritious snack has won this award, which is a great reflection of the ‘better for you’ snacking trends we’re seeing in the market.”

The slices are available in 7-Eleven, Coles Express, BP, EG, Night Owl, Puma, NSG, IGA Express and through all major wholesalers, RRP $3.50.

Pictured L-R: Rosa Casa (Nestle), Diana Liang (Nestle), Anna Matheson (Nestle), Safa de Valois (C&I), Henry Choo (Nestle), Deb Jackson (C&I)

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