Loyalty giant Flybuys welcomes Christopher Blok as the new Director of Partnerships in its data division, Unpacked by Flybuys.
Unpacked by Flybuys operates by partnering with media agencies and brands to assist them in engaging with key consumer segments, showing them the impact of their marketing using Flybuys’ first-party data.
With over 18 years of B2B experience across various industries, Blok succeeds to the position with a proven track record of leading sales initiatives and fostering cooperative business partnerships that drive revenue growth.
Previous experience with Domain Group, Skai, LiveRamp and SpotX gives Blok a wealth of knowledge coming into the role, something Harley Giles, Chief Product Officer at Flybuys, says makes Block’s appointment an exciting one.
“We couldn’t be happier to welcome Christopher to our team, our premium strategic partnerships are key to Unpacked by Flybuys and with Christopher at the helm there will be exciting things to come.”
Block says: “I’m thrilled to be joining the Unpacked by Flybuys team at what is such an exciting time for the business and the data industry in Australia.
“Flybuys is Australia’s most popular rewards program for a reason, and I’m looking forward to working with our partners to leverage its unparalleled data set to its fullest potential,” he says.
Flybuys says the role will see Blok and his team focus on the premium publisher division, supporting and growing existing and new premium publishers across the Australian market.
Critical to this role will be helping publishers to expand their existing offerings using retail data intelligence from Flybuys.