Urbanista introduces high protein coffee

Urbanista Cafe and Convenience has partnered with Lion Dairy and Drinks, to introduce high protein coffee in store.

High Protein Milk from The Complete Dairy Company, is now available as a milk option for hot beverages. The milk contains 70% more protein and 25% less lactose than regular full cream milk.

Urbanista managing director Eddy Nader said the company had a meeting with Lion at the end of 2017 and he knew The Complete Dairy would do well with hot beverages.

Mr Nader said there was a lifestyle movement towards having more protein in diets and healthy living.

“We ran some blind trials with customers, we had to make sure it worked well with our coffee blend,” he said.

“It’s only been in stores for four days, but we’ve had good feedback, customers love it.”

Mr Nader noted that it was going to be more expensive for customers to drink the protein milk in their hot beverages, but it only costs an extra 50 cents.

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