V Energy

V Energy unveils first full sugar launch since 2020

V Energy has added a taste of the tropics to its portfolio with the launch of its first full sugar NPD since 2020 – V Tropical Tang.

The colourful new addition to the V Energy line-up meets consumer’s love for fresh tropical flavours with a sweet explosion of guava, pineapple and berries.

V Tropical Tang is the first V Energy full sugar product to be released since the success of V Raspberry Lemonade in 2020. It joins the V Energy range, which includes V Original, V Blue, V Raspberry Lemonade, V Energy Sugarfree Original, V Sugarfree Blue, and V Refresh in Citrus Lemonade and Pineapple & Watermelon. 

V Energy is driving market growth for the energy drinks category, and to continue this momentum, Chris Burgon, Frucor Suntory Oceania Sales Director Australia, says Frucor Suntory’s most popular beverage is committed to developing new, innovative options to meet evolving consumer tastes and preferences.

“Original and flavours are the biggest division of the energy drinks category. V Energy is driving category growth and has an amazing history of launching great flavours, with the likes of Raspberry Lemonade the number one full sugar flavour launch in the last four years. By offering new innovations like V Tropical Tang, we will continue to drive excitement for new and existing energy drink shoppers,” he says.

“Tropical flavours are popular on a global scale, so this is a chance to not only give more choices to our existing consumers but to welcome new consumers in, with 80 per cent of new energy shoppers in the last year entering the category through the purchase of original and flavours*.

“Leading on the delivery of great tasting drinks that meet consumer needs is what Frucor Suntory is all about. It is just one of many things we’ll be doing across the year to support the growth of the category and ensure our fans have more great options to choose from.” 

V Tropical Tang is available in New Zealand from 1 May in a single 500ml can and in Australia from 15 May in both a single 500ml can and four-pack (4 x 500ml). The launch will be supported by a strategic OOH and social campaign to drive trial and awareness.

*Source: IRi MarketEdge AU Total Scanned Market Data to FY2022, AU Shopper Insights FY 2021

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