KitKat V, the vegan version of the iconic treat, is launching across 15 European countries following a successful trial period in the United Kingdom in 2021.
The new KitKat V was developed by chocolate experts at Nestlé’s confectionery research and development centre in York, UK, the original home of KitKat. Combining Nestlé’s expertise in chocolate innovation and non-dairy alternatives, they managed to perfectly blend the smooth chocolate with plant-based ingredients.
Louise Barrett, Head of the Nestlé Confectionery Product Technology Centre in York, said the decision to produce KitKat V in the R&D production facility was made so the company could test the product with consumers more quickly.
“The response from consumers was overwhelming, and we are now excited to launch it at a much wider scale.”
KitKat V is certified vegan and made from sustainably sourced cocoa through the Nestlé Cocoa Plan, with Rainforest Alliance certification. The milk in the original KitKat is replaced with a rice-based alternative, which gives the perfect texture and flavour. It still offers the perfect balance between the crispy wafer and smooth chocolate that people know and love.
The new vegan KitKat will be produced at Nestlé’s confectionery site in Hamburg, Germany. It will be sold in 15 countries across Europe including Germany, the United Kingdom, France, Austria, Denmark, Sweden, Finland, Latvia, Lithuania, Estonia, Greece, Portugal, Poland, Hungary, and the Netherlands.
Over its full lifecycle from farm to consumer, KitKat V has an 18 per cent lower carbon footprint compared to a standard milk chocolate KitKat. This is thanks to the change of recipe to fully plant-based ingredients. The lower carbon footprint has been certified by the Carbon Trust.
Corinne Gabler, Head of Confectionery for Europe, says there has been a growing trend in food with more people looking for plant-based options, including for treats.
“This is one of the biggest launches ever of a vegan alternative of a major confectionery brand and it shows our confidence in this trend. We’re delighted to offer KitKat V to all those KitKat fans out there who asked us to make it happen.”
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