Vegemite remakes its iconic ‘Happy Little Vegemite’ ad for 100th birthday

Vegemite has released a remake of its iconic ‘Happy Little Vegemites’ ad to celebrate its 100th birthday, featuring a familiar face.

Featuring in the ad is Trish Cavanagh, who was just seven years old when she appeared in the original 1950s commercial. Now 71, Cavanagh is reviving her role and couldn’t be happier about it.

“I’m so honoured Vegemite asked me to be involved in the ad that changed my life forever. Vegemite has been and continues to play a huge role in my life, and I am so thrilled to be passing the baton to the next generation of Happy Little Vegemite kids.”

With the iconic jingle entwining itself into Australian culture, it has been remade to celebrate the next generation of Happy Little Vegemites.

Matt Gray, General Manager, Marketing, Bega Foods, said when the remake of the Happy Little Vegemites ad was announced, they knew it was a chance for some lucky kids to weave themselves into the Aussie history books.

“Vegemite has played a key role in this great nation since 1923, and we couldn’t think of a better way to celebrate its incredible legacy than by inviting a new generation of Happy Little Vegemite to be a part of something incredibly special.”

A casting call which saw 10,000 kids respond, was soon whittled down to six lucky kids who made the final cut – Brielle, Cyril, Albie, Amber, Ava, and Xavier.

Cavanagh said the children don’t realise what a big event this is for them and hopes that in the years ahead they look back with pride.

“To be in the remake of the original Vegemite ad for Vegemite’s 100th birthday is something very special. Get ready for the ride kids – I think it will be a long one!”

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1 thought on “Vegemite remakes its iconic ‘Happy Little Vegemite’ ad for 100th birthday”

  1. Tracey wasson

    100 yes Australia vegemite, aboriginal kids love that to, none in that celebration photo’s I’m white and live I’ve in australia not happy

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