Whittaker’s puts innovative spin on peanut butter & jelly

Whittaker’s has partnered with fellow iconic New Zealand brand, Pic’s Peanut Butter, to launch an innovative new Peanut Butter & Jelly 250g block.

One end of the block is filled with salty, smooth Pic’s Peanut Butter, and the other end features a tart, fruity boysenberry jelly, all encased in Whittaker’s smooth 33 per cent cocoa milk chocolate.

Having more than one filling in a block is a first for Whittaker’s, and the team has created a unique way of enjoying their chocolate block.

Holly Whittaker, co-Chief Operating Officer, Whittaker’s, challenges chocolate lovers to create their own peanut butter and jelly sandwich by combining both ends of the block.

“Our unique new block format for Whittaker’s Peanut Butter & Jelly reflects Whittaker’s ongoing commitment to innovation because we truly believe ‘best is always better’ and we hope our Whittaker’s Chocolate Lovers enjoy this fun new flavour as much as we do.”

Whittaker’s Peanut Butter & Jelly Block is made from beans-to-bar at Whittaker’s one factory in Porirua, with locally sourced ingredients.

“As a New Zealand chocolate maker, we’re thrilled to support local by using delicious peanut butter made by our friends at Pic’s in Nelson. The jelly filling is also connected to the region, using a fresh boysenberry juice concentrate with fruit grown in the warm Nelson sunshine. It means our Peanut Butter & Jelly Block really is a distinctively Kiwi take on this classic flavour,” she says.

Whittaker’s Peanut Butter & Jelly will be available from 11 October at Coles, Woolworths and Big W, as well as independent retailers and convenience stores.

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