Woolworths launches new range of collectable Fix-Ems

Woolworths has launched a new range of 36 collectable Fix-Ems from the Disney, Pixar, Marvel, and Star Wars franchises.

New to the Australian market, Fix-Ems are reusable woven patches that can be adhered to a vast range of surfaces or permanently ironed onto some fabrics for a longer lasting decorative flair. They can be collected by customers both in-store and online.

Andrew Hicks, Chief Marketing Officer, Woolworths, said the Fix-Ems, created in partnership with Disney, are made from at least 80 per cent recycled material and Good Environmental Choice Australia (GECA) certified.

“We’re pleased to introduce our newest collectible that speaks to nostalgia and creativity, and encourages customers, both young and old, to express themselves with some of their favourite Disney characters.

“Customers will be able to decorate their world with Fix-Ems and we’re looking forward to seeing all the creative ways customers bring them to life.

“We remain committed to growing a greener future, which is why Fix-Ems are made from at least 80 per cent recycled materials and they can be recycled in any Woolworths store thanks to our partnership with Save Our Soles.”

For every $30 spent, customers will receive one free Fix-Em. There are also a range of brands that have partnered with Woolworths, offering customers additional opportunities to pick up more Fix-Ems during their shop.

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