No matter how many sugary treats some shoppers try to dodge at the supermarket, there’s always one last place where they face them: the checkout.
Luckily, it won’t have to be that way for long, with changes happening at all Woolworths NZ checkouts across the country.
As a New Zealand first, Woolworths is removing kids’ confectionery from checkouts and increasing its healthier snack food offering, nudging Kiwis to make healthier choices when they are shopping in-store.
About 80 per cent of the snack display area at checkouts will be dedicated to food with a Health Star rating of 3.5 stars or higher, including 19 healthier snack options that are $3 or less. This will include small packs of nuts, dried fruits, crackers etc.
The change means that parents can hopefully say goodbye to the ‘tantrums’ and ‘demands’ from their little ones reaching for all the kids confectionery when they are next at the checkout.
There will be a small selection of favourite chocolate bars still available at the checkouts, with the full range available in the dedicated confectionery aisle.
This change is about making healthier choices on the go easier for everyone, explains the Woolworths team.
This article was originally published in FMCG Business.