Woolworths reveals new concept store

The Kitchen by Woolworths. Source: Woolworths + InsideRetail

Woolworths has revealed its newest venture, a concept store named ‘The Kitchen” in Sydney’s Double Bay.

InsideRetail has reported the store will feature a range of organic fruit and vegetables as well a range of plant-based meat alternatives.

The store will also be home to a florist, juice bar, barista-made coffee and a cafe.

Woolworths format development director Rob McCartney said: “We know that customers in the Double Bay area are looking for more convenient fresh food options [and] we wanted to create a more custom-made offering that was unique to this community,” InsideRetail reported.

“We’ve also included some new sustainable initiatives, [such as] smarter packaging and reducing waste by using any excess in-season produce at the juice bar. Our trolleys and baskets are also made from recycled materials to further help support a circular economy.”

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