This August, Woolworths is supporting Share the Dignity to provide free period care products to vulnerable members of society.
Five cents from the sale of every period care product bought at Woolworths will be donated to help Share the Dignity provide free period care products, as well as the maintenance of over 100 Dignity Vending Machines, which dispense free period packs discretely and free of charge to those in need.
Sarah De La Mare, Head of Community and Sponsorships at Woolworths, said they are proud to continue the partnership with Share the Dignity and support the meaningful change they are creating.
“As the August Dignity Drive begins, we’re also excited to launch a range of offers on personal care items for our customers, and we hope the support of this campaign can help Share the Dignity continue to reach new goals in its efforts to provide menstrual equity for all.”
Pink collection boxes will also be available at Woolworths supermarkets across the country for customers to donate period products still in their original packaging.
“We would also like to thank all of our customers for their donations, as their generous contribution has helped lessen the impact of challenging times over the years.”
Rochelle Courtenay, Founder and Managing Director of Share the Dignity, said you never know what someone is going through, and at the very least, lets ensure they can manage their period with dignity.
“We often come across heartbreaking stories, such as a recent incident of a father living in a car with his daughter. His daughter had experienced her first period and unfortunately found himself unable to source the support she needed.”
Share the Dignity has set a target of collecting at least 200,000 period products during its latest Dignity drive.
To stay up to date on the latest industry headlines, sign up to the C&I e-newsletter.