Woolworths to no longer sell Australia Day merchandise

Woolworths Group, which also owns Big W, has announced it will not be selling any Australia Day merchandise in 2024.

The announcement was made ahead of January 26, with a company spokesperson stating that there has been a gradual decline in demand for Australia Day merchandise from its stores over recent years.

“While Australian flags are sold within BIG W all year round, we don’t have any additional themed merchandise available to purchase in-store in our supermarkets or BIG W ahead of Australia Day.”

The spokesperson stated that there has been a broader discussion about January 26 and what it means to different parts of the community.

“We know many people like to use this day as a time to get together, and we offer a huge variety of products to help customers mark the day as they choose.

“Woolworths and Big W celebrate the best of Australia every day, and we’re proud to support the farmers, producers, and suppliers who work with us,” said a Woolworths Group spokesperson.

The Woolworths Group’s platform, My Deal, stocks Australia-themed products; however, they are only available through third-party online retailers.

Retail staff members who are rostered on will have the choice to work the day, as is the company’s policy for all public holidays.

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