Woolworths Group, which also owns Big W, has announced it will not be selling any Australia Day merchandise in 2024.
The announcement was made ahead of January 26, with a company spokesperson stating that there has been a gradual decline in demand for Australia Day merchandise from its stores over recent years.
“While Australian flags are sold within BIG W all year round, we don’t have any additional themed merchandise available to purchase in-store in our supermarkets or BIG W ahead of Australia Day.”
The spokesperson stated that there has been a broader discussion about January 26 and what it means to different parts of the community.
“We know many people like to use this day as a time to get together, and we offer a huge variety of products to help customers mark the day as they choose.
“Woolworths and Big W celebrate the best of Australia every day, and we’re proud to support the farmers, producers, and suppliers who work with us,” said a Woolworths Group spokesperson.
The Woolworths Group’s platform, My Deal, stocks Australia-themed products; however, they are only available through third-party online retailers.
Retail staff members who are rostered on will have the choice to work the day, as is the company’s policy for all public holidays.