Woolworths New Zealand has signed a wholesale agreement with Pamma Retail Group, the New Zealand master franchisee for global convenience retailer Circle K, to provide groceries to its stores.
The agreement is the sixth confirmed wholesale customer since WWNZ announced the set-up of its business, New Zealand Grocery Wholesalers, last year, and will enable Circle K to offer a greater product range and more choice for its customers.
Steve Sexton, General Manager of New Zealand Grocery Wholesalers, said agreements with retailers like Circle K will create better outcomes for shoppers around Aotearoa and increase options in the grocery sector.
“We’ve worked hard over the past year to build an entirely new wholesale business at pace, and it’s been heartening to see such a positive response from the sector so far, including our supply partners and customers. We’re dedicated to helping to provide better options for Kiwi shoppers across the board, and our agreement with Circle K is another important step in making that a reality.”
The WWNZ New Zealand Grocery Wholesalers business operates separately from Countdown, SuperValue, and FreshChoice. It has its own buying team that engages in conversations with suppliers regarding products, supply, and the possibility of wholesale volumes.
Iqubal Basra, CEO of Pamma Retail Group, said they are excited to introduce their new grocery offerings and provide customers with a convenient and affordable shopping experience.
“We will continue to expand on our grocery selection to meet the evolving needs of our customers.”
Circle K currently has four stores in New Zealand, all in Auckland, offering fresh food, hot and cold beverages, fuel, car wash, and in some locations EV charging.