Shivani Shah, owner of nine petrol stations in regional Victoria, has invested in the on-the-go breakfast option Yog’n Oats.
Co-founded by high-profile entrepreneur DD Saxena, Yog’n Oats has grown from selling 200kg per week to 11,000kg per week, secured 3,200 supermarket and convenience store listings nationwide, and seen revenue growth of 1294 per cent in just 12 months.
Saxena, who has invested $6 million in the company so far, has turned to Birchal Equity Crowdfunding in search of a further $2 million so he can capitalise on the huge growth thus far and take on the breakfast majors.
“We are thrilled to see how Yog’n Oats has become a breakfast staple for so many Australians. It’s more than a product; it’s a transformative lifestyle choice. My health has improved dramatically, and my children and grandchildren now start every day with a balanced meal that tastes great,” said Saxena.
Shah decided to back the brand after seeing how quickly it was adopted by her petrol station customers, who she interacts with daily. She explained that when she started ranging it, she began personally recommending it to all of her regulars, and now it simply walks out the door.
The on-the-go breakfast is made with real fruit, premium Australian-grown rolled oats, creamy yoghurt, and a generous helping of ingredients that are good for you such as chia seeds, walnuts, coconut, and Australian honey.
Vishal Sachdev, CEO of I Am Company, said they have witnessed the dawn of a new era in breakfast consumption, with convenience and health converging seamlessly and the market responding with enthusiasm.
“Having been in the FMCG business since my first real job, I can assure you that even large organisations struggle to achieve this level of distribution in years. We have achieved this remarkable feat in just 17 months of commercial operations,” said Sachdev.
Capital raised from investors will be used to expand its range by expanding the range with new flavours as well as capacity, larger pack sizes, a drinkable version and products specifically targeting children. In the medium term the brand will expand into Asia, India and Middle East and long term – USA and Europe. The team will also ramp up its marketing efforts.
To stay up to date on the latest industry headlines, sign up to the C&I e-newsletter.