Yoplait has launched its biggest ever consumer promotion across Australia this week, giving shoppers the chance to win up to $1 million of prizes.

The You Play 2 Win promotion will run across selected Yoplait fruited and Forme products until 6 December, with up to 31,500 prizes on offer.

Lion Dairy and Drinks’ Commercial Director, Darryn Wallace, expects the promotion will bring more value to the yoghurt aisle.

“Yoplait has been trusted by Aussie families since 1982 and because of its quality and value for money it is now a staple in many fridges,” Wallace said.

“We want to give Aussie families a bit of good news during these tough times by giving them the chance to win a share in up to $1million of prizes, while engaging with a loved and trusted brand.”

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