Yoplait’s new campaign brings real fruit to life

A new campaign by Yoplait introduces a group of fruity creatures that have been crafted to highlight the real fruits used in the range.

The campaign was produced by AJF and the fruity creatures include a strawberry fox and mango echidna, which are migrating to their Yoplait packs.

Head of Marketing – Yoghurt and Culinary, Bega Dairy and Drinks, Jacqui Vanderzeil said: “Our Really, Real Fruit campaign brings with it a very different approach to advertising in the yoghurt category, which we’re sure will delight viewers of all ages.

“Yoplait has been a staple in Australian fridges since 1982 and has continued to build trust in its name and quality over this time. We hope long-time Yoplait fans love seeing our brand evolve with the introduction of our really, real fruit creatures.”

AJF Creative Director George Freckleton said: “It was great to work with Bega Dairy and Drinks to bring this fun and fruity, Yoplait campaign to life.” 

The campaign launches this week and will run nationally, throughout the year on TV, online, social, out of home and in-store.

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