Much loved chocolate treat of the 90’s, the Yowie, has finally made its way back home and is now available to retailers.
After a 12-year hiatus from Australian shelves, the Yowie has been relaunched along with a range of new and improved consumer benefits.
Made from a new recipe, the milk chocolate is ethically sourced and is free from nuts, gluten, GMO, palm oil, trans fat and high fructose syrup.
Known for its ‘Save the Natural World’ theme, the collectable product follows the adventures of six different characters; Rumble, Boof, Crag, Ditty, Nap and Squish created by best-selling authors Bryce Courtenay and Geoff Pike.
The chocolates are marketed with an educational theme which profiles animals and their various habitats.
The children’s confectionery was originally sold in Australia during the 1990s and launched in New Zealand from 1995. The company was delighted to see Yowies become known as ‘confectionery with a conscience’ for the educational focus on environment and ecology.
The re-launch of the Yowie brand in Australia comes after its introduction to the American market in 2014.
The Yowie chocolate is available as a wildlife playmate collectable including; a Yowie information leaflet; a profiling of the animal; its eco status; habitat; food sources and threats to the animal and its environment.
Yowie Group global CEO Bert Alfonso said the revival comeback represented a significant milestone for the company.
“Australia was a logical choice to begin our expansion outside of the US because of strong residual brand awareness and affinity for the product,” he said.
The Distributors national customer and supplier relations manager Ben Langstaff said it was exciting to see the brand back in the country.
“Our local The Distributors warehouses remember this popular brand of confectionery in the 1990s and the success and love for the brand in the marketplace,” he said.
“We are pleased to range the new and improved Yowie Product and look forward to introducing it to all our customers. The response already has been extremely positive.”
Aside from Australia, the group also aims to enter an additional market before the end of FY17.