Zarraffa’s launches drive-through only concept store

Zarraffa’s Coffee has launched a new drive-through only concept store in Beaudesert, Brisbane, employing 15 new local staff members.

The Beaudesert site is approximately 90sqm, with 65sqm of internal space, featuring only a small outdoor seating capacity but with the full range of Zarraffa’s Coffee menu available.

The nimbler drive-through only footprint offers future franchisees the option of a lower entry cost in owning a Zarraffa’s store.

Kenton Campbell, Managing Director and Founder of Zarraffa’s Coffee, said they are amped for growth with a streamlined business model, plus a very long line of existing and potential franchisees read to open more stores.

“We are seeing incredible interest from prospective franchisees, however the price point for a full drive thru store is getting close to $1 million to open. Our stores are significant operations and require a larger investment, but the drive thru only model is modifiable and starts from around $650,000.

“While our core markets are fairly well saturated – especially southeast Queensland – there is still huge growth potential into regional Queensland, New South Wales and Western Australia.”

Zarraffa launched their first drive-through store in 2009 and Campbell said they’ve haven’t looked back since.

“This next iteration of our operation is designed to be built in a shorter amount of time, on a smaller footprint and combines top operating principles with a lower cost of entry, what’s not to love?”

The Beaudesert store owned and operated by franchisees Jordan Wyborn and Ashley Byers, who also run four other stores located in Toowoomba North, Redbank Plains, Greenslopes, and Pacific Pines.

“It is such an honor and a privilege to be able to own and run the first drive thru only store in Queensland. It is so special we get to bring the newest concept from Zarraffa’s Coffee to life.

“We started this journey as two boys with a dream in Toowoomba and every day we wake up never forgetting that we not only get to achieve our dreams but get to make our team’s dreams come true. This is what Zarraffa’s is all about,” said Byers.

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