Zitcha expands to the US to drive c-store retail media growth

Zitcha has expanded its retail media platform to the US, striking a partnership with Axonet to drive c-store retail media growth in the US $44 billion market.

Axonet helps convenience stores monetise digital and physical store assets with high-margin retail media revenues, empowering consumer packaged goods brands (CPGs) to connect with consumers across digital and in-store environments at scale while measuring campaign effectiveness. 

As part of the strategic partnership, Axonet will bring together valuable insights across its first-party data and shopper audiences, integrating with Zitcha’s retail media platform to improve business outcomes. 

Troy Townsend, CEO of Zitcha, said this is still an evolving ecosystem, but by partnering with Axonet, they are pushing the boundaries while simplifying this space.

“Together we will offer the ability for C-Store retailers across the US to see immediate value participating in Retail media meanwhile fully automating the experience for CPG to buy across the category.”

Harnessing the power of this shopper data has historically been difficult, given the fragmented state of the convenience store landscape. But retail technology expert W. Capra Consulting Group, from which Axonet was founded, has over two decades of experience in the convenience and energy retailing vertical, providing Axonet with a unique perspective and competency in collecting, transforming, and processing C-store data.

John Reiss, VP of Business Development at Axonet, explained how the partnership with Zitcha will benefit convenience store retailers.

“In partnership with Zitcha, we are able to offer a single-pane view of advertiser campaign performance across channels engaging C-store shoppers at various points in their shopper journeys including offsite, on-premise, and in-app. Our first-party purchase and loyalty data ensures campaigns reach the right people at the right time with the right message.”

Connecting retailers with brands nationwide, Axonet aggregates data across a range of convenience stores, allowing brands to leverage invaluable C-store audiences. It’s targeting 25,000+ convenience stores and 100 million addressable audience profiles within its network by 2025. 

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