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Coca-Cola to launch energy drink

Coca-Cola Energy. Source: InsideFMCG

Coca-Cola is set to launch a new Coca-Cola energy drink in Europe.

Coca-Cola Energy has been created with caffeine natural sources including guarana and B vitamins.

Each 250mL can contains 80mg of caffeine which roughly the equivalent of two shots of coffee.

Coca-Cola global chief marketing officer Javier Meza said: “Coca-Cola Energy includes ingredients from naturally-derived sources and a delicious and refreshing taste of Coca-Cola”.

“We kept these two qualities at the heart of how we developed the recipe and are proud to offer it under the Coca-Cola brand, inviting people to try a new and different energy drink that is designed to complement upbeat and busy lives.”

The beverage will debut in Spain and Hungary with plans to expand into other parts of Europe.

“We plan to introduce Coca-Cola Energy in additional countries through 2019 and 2020,” said Mr Meza.

“We will confirm plans and timings if a decision is made to launch this new brand in a certain market.”

The beverage will be available in two variants, sugar and no-sugar.

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