UK snack food company Tyrrells has earned the support of the Victorian Government after choosing Victoria’s Yarra Valley as a base from which to expand its brand ‑ a move set to create 120 manufacturing jobs.

The Victorian Government worked closely with Tyrrells to facilitate the investment, and will provide the company with a grant to help drive job creation and economic growth.

The Government is providing support to the high growth food and fibre sector through the Future Industries Fund; with grants of up to $1 million for Victorian-based projects.

This follows Tyrrells’ successful foray into the Australian market in April 2014 and has since become the company’s second largest international market after France.

In August 2015, Tyrrells announced its acquisition of renowned Australian food manufacturer, Yarra Valley Snack Foods, and has since taken the steps to build an Australian home-base at Yarra Valley Snack Foods’ existing location in the Yarra Valley, Victoria.

Tyrrells CEO David Milner said: “We are delighted to be investing in Australian manufacturing. Our hand-cooked crisps have been extremely well received in Australia, where consumers value well-made food with provenance.

“From working with family farms through to sourcing the best tasting, natural ingredients, we’re delighted to be expanding in a market famous for its food manufacturing credentials,” Mr Milner said.

Tyrrells’ investment will create an initial 120 manufacturing jobs and, by sourcing high quality, raw ingredients from the local region, Tyrrells will support local farmer by creating new demand for tens of millions more potatoes each year.

The Yarra Valley factory is Tyrrells’ first manufacturing location outside of the UK and was a natural progression for the company, accelerating international growth and also providing a base to develop further opportunities throughout Asia.

Tyrrells currently manufactures a range of potato crisps and gourmet Popcorn, called Poshcorn, all made using quality Australian produce.

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