Allen’s celebrates 130th anniversary with two new party packs

Allen’s has kicked off its 130th birthday celebrations with the launch of two new party-inspired lolly packs, Allen’s Party Faves and Allen’s Piñata Party.

The team at Allen’s has created more than 1,000 different types of lolly over the last 130 years – lovingly made in Victoria since 1891. Some of the more unusual lollies included a jelly tongue, and a giant jelly rat.

Australians’ favourite Allen’s lollies are Snakes Alive and Party Mix. Around 240 million Snakes Alive are made in a year and if you lined them up head to tail, they’d stretch 36,000km – enough to wrap around the moon three times or right around the world at least once.

The new Allen’s Party Faves pack is filled with lolly flavours including chocolate cupcake, strawberry fairy floss and green apple icy pole – all inspired by favourite party moments.

Meanwhile, the new Allen’s Piñata Party is filled with fruity-flavoured piñata animals, including blackberry llama, strawberry flamingo and lemon dinosaur.

Nestlé Head of Marketing Confectionery, Joyce Tan says Allen’s lollies are the perfect addition to celebrations big or small.

“Making Aussies smile has been our passion for the last 130 years, thanks to our great tasting and much-loved lollies. Many Australians have a special Allen’s story and favourite lolly, so we can’t wait to see the smiles on Australians’ faces when they discover these creations for our 130th birthday celebration.”

Allen’s Party Faves will be available through the petrol and convenience channel from September. Piñata Party is exclusive to Coles.

The Allen’s 130th Birthday celebrations will continue over the coming months with more iconic collaborations on the horizon.

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