Asahi extends partnership with Melbourne and Olympic Parks precinct

Asahi Beverages has signed a new multi-year deal with the Melbourne and Olympic Parks precinct to supply guests with non-alcoholic beverages.

Guests at the precinct’s venues – Rod Laver Arena, AAMI Park, John Cain Arena, Margaret Court Arena and Kia Arena – will have access to Asahi’s non-alcohol drinks such as Solo, Pepsi Max, Ridge Water, and Gatorade.

It also marks the first time football and rugby fans at AAMI Park can buy Pepsi and other non-alcoholic Asahi drinks, as that venue was not included in previous deals.

Robert Iervasi, CEO of Asahi Beverages, said they are excited to be extending its long-term association with the precinct.

“Some of Australia’s most iconic sports and entertainment moments happen at this precinct. So, it’s fitting that fans can watch them while quenching their thirst with some of Australia’s most iconic beverages in hand.”

In celebration of the new deal, one lucky guest will win a one-of-a-kind “super pass” to use with a guest at eligible events of their choice. This pass is unprecedented and covers an array of events, including shows by renowned artists like Robbie Williams and Sam Smith, captivating Cirque du Soleil performances, matches of A-League, Super Netball, NRL, and more.

To enter, visitors to the precinct simply need to scan the QR code at any food and beverage outlet between 14 March and 30 April.

John Harnden, CEO of the Melbourne and Olympics Parks Trust, said they are thrilled to be offering guests the chance to win the super pass.

“The Melbourne & Olympic Parks precinct is home to Australia’s favourite and the world’s best events, and we are excited to be able to provide our guests with the world’s best beverage brands when they visit. Whether you’re here for the rugby or NBL, the Matildas, Boomers or Diamonds, iconic music acts like Elton John and Robbie Williams, or with the family at Disney on Ice, our partnership with Asahi Beverages guarantees quality and choice for any taste.”

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