Bowser Bean has had an exciting start to 2022 with a flurry of new store openings an activations across Victoria, and more to come.
It all kicked off with the grand opening of its new bp site in Echuca launching in February, which saw locals flock to get their hands on Bowser Bean’s Melbourne-roasted barista made coffee and delicious cheeseburgers.
Following the successful launch of Echuca, Bowser Bean continued to delight the local customers of Strathmerton and Violet Town with an additional two grand opening events to celebrate its recent refurbishments under the Shell banner.
All three events had the Bowser Bean Kombi on site making free barista crafted coffee throughout the day. The crowds tried their luck on the spinning wheel with the chance to win prizes, including Xbox, snowboards, Galaxy tablets as well as in-store products such as Bowser Bean’s cinnamon scrolls, dim sims, and potato cakes.
Haydn Tierney, Managing Director, Bowser Bean, said locals enjoyed Bowser Bean’s food offering in the new modern dining areas.
“The Grand Opening Kombi Tour has been a great opportunity for our team to meet and engage with our customers whilst showcasing our world class food, coffee and shop offering,” he said.
To help generate excitement and raise brand awareness among university students, the Bowser Bean Kombi made its way to Deakin University Waurn Ponds Campus in Geelong for its O-Week Market Day.
“We value establishing a connection with the younger market to get them hooked onto the Bowser Bean brand early, fostering the relationship for long-term loyalty,” Tierney said.
Bowser Bean is continuing its growth strategy across South Eastern Australia and is looking forward to a full calendar of activations throughout 2022.