Cadbury partners with Peters to launch new ice cream tub

Cadbury and Peters Ice Cream have announced the launch of the new Cadbury Dairy Milk Hazelnut Tub.

The new creation is inspired by the second bestselling Cadbury chocolate black flavour – Hazelnut and comes in a 460ml tub, delivering a creamy chocolate hazelnut flavoured core and loaded with Cadbury Dairy Milk chocolate and chunky hazelnut pieces throughout.

Andrea Hamori, Head of Marketing at Peters Ice Cream, said Hazelnut is a booming flavour, whether it be as a popular spread or featured in a chocolate block and is now having its moment within the ice cream freezer.

“Understanding the shift towards online shopping too, especially in the home delivery category, has allowed us to create delicious products in formats that are also convenient. Our new Cadbury Dairy Milk Hazelnut Tub is designed to be enjoyed straight from the tub, and all you need is a spoon.

“The chocolate-hazelnut flavoured core, spread through the centre of our new tub really packs a delicious punch and we can’t wait to share our new creation with Australians.”

The new Cadbury Dairy Milk Hazelnut Tub joins a growing family of delicious frozen treats in 460mL tub form including Cadbury Dairy Milk Vanilla, Cadbury Dairy Milk Caramello, Cadbury Caramilk, and Cadbury Creme Egg (limited edition).

The Cadbury Dairy Milk Hazelnut Tub is available now nationwide from petrol and convenience stores, independent supermarkets, and Coles.

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