Australian-owned premium water and mixer brand CAPI is rolling out through 7-Eleven stores nationwide with its 500ml still and sparkling waters.
To support the launch, CAPI has partnered with media agency Hatched and designer Thomas Williams to create an outdoor and digital advertising campaign that champions its Australian roots.
The campaign brings CAPI’s heritage to the fore of being wholly Australian owned and locally produced.
CAPI CEO Emma Evans says the brand is excited to be launching through 7-Eleven as it will enable them to bring their locally produced premium water brand to more Australians.
“We are beyond thrilled about our roll out with 7-Eleven Australia and grateful for the 7-Eleven team’s support with CAPI.
“With increased visibility of the brand in fridges across Australia we are excited about increasing awareness of supporting local beverage brands and driving further innovation.”