Chobani adds new flavours to 907g range

Chobani has added two new flavours to its 907g multi-serve tub range including Mango and Passionfruit.

Julia Clark, General Manager Sales & Category, Chobani Australia, said that the impact of COVID-19 saw a shift towards larger tub formats in the yoghurt category.

“We saw significant growth in the 907g range during March and April 2020. This coincided with most nationwide lockdowns, which showed us a correlation between people spending more time at home and enjoying the multi-serve tubs with their family.

“This trend has continued to remain strong into 2021 and we are excited to bring more variety to this category.”

The Mango and Passionfruit 907g tubs will join the existing range of Plain Low-Fat, Plain Whole Milk, Vanilla Low-Fat and Strawberry Blended Low-Fat Greek Yoghurt.

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