Chobani releases Halloween flavour

Embracing the spooky spirit of Halloween, Chobani has launched a Limited Batch Pumpkin Pie flavour, complete with its first ever themed pot design.

Only one batch of the 170g flavour was produced, approximately 65,000 pots, and will be available exclusively from Woolworths stores across Australia for a limited time.

Inspired by America’s favourite fall dessert, Chobani’s Pumpkin Pie Limited Batch combines sweet pumpkin puree with cinnamon and nutmeg spices, topped with deliciously thick and creamy authentic strained yogurt.

Peter Meek, managing director Chobani Australia, said,” We love any excuse to get crazy with our yogurt flavours. Since Halloween is usually a time of not so healthy tricks, we thought it was the perfect time to offer our fans a healthier Halloween treat.”

For ideas on how convenience stores can join the Halloween spirit, see our Halloween: Sales Treat article in the August/September 2016 issue of C&I Retailing magazine.

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