C&I Symposium speaker profiles

Listed below are the speaker profiles for the C&I Symposium, taking place at the C&I Expo in Sydney, Wednesday 14 August 10am – 12pm at ICC.

Tickets are $25 ex GST. Seats are limited and tickets are available through the expo registration link below.

Jeff Griffiths


Endeavour Petroleum

Jeff has concentrated his retail efforts into serving the needs of communities in regional cities and towns, rather than sticking to a traditional convenience offer. In some stores, he has ranged hardware, camping equipment, stock and station needs, targeted food offers and so on. If the town hasn’t g it, Jeff tries to provide it.


Haydn Tierney

Marketing Manager

Vantage Fuels

In 2009, Haydn joined the family business previously known as Tierney Petroleum. Since this time, the company has transitioned to a 30-site network of commission agency and company run P&C locations under the Vantage Fuels banner. Haydn’s ambition to improve the P&C offer and differentiate his sites from competitors has led to the creation of the Bowser Bean brand. This food and coffee focused operation currently operates out of 12 sites within the Vantage Fuels network.


Beatrice Bowen

Head of New Business and Innovation,


Beatrice is part of a team leading the charge in transforming the retail business at Caltex. Having oversight of design and implementation of new retail formats and finding innovative ways of solving customers’ problems, Beatrice has a passion for out-of-the-box thinking and more recently ran an accelerator program to attract start-up talent to Caltex. Beatrice has experience in managing multiple test and learns, constantly challenging the traditional ways of doing business and rolling out a number of successful initiatives.


Michelle Pascoe              


Optimum Operating Procedures & Services (O.O.P.S)

Michelle Pascoe is an international speaker, accredited trainer, author and podcaster. Establishing her company in 1994, Michelle has a passion for the customer service industry, with a strong focus on mystery shopping and team motivation. Michelle specialises in every aspect of service operations and processes, looking holistically at the overall impact on the customer experience. In Michelle’s primary role as a speaker and accredited trainer, Michelle combines extensive experience and specialised knowledge with an absolute commitment to igniting the potential in each and every individual.



Nicola Richardson

Sales Director

Lion Drinks & Dairy

Nicola has worked predominantly in the FMCG industry in various sales, marketing and category management roles. Nicola has been in the industry for 18 years, and 11 of those years spent in Drinks & Dairy. After university, Nicola started her marketing career in various brand management roles for Dulux Paints, National Foods and Campbell’s Soup in the UK. In 2006, Nicola re-joined Lion (National Foods) with a move into sales, working in the NSW field team. Nicole has spent time in sales strategy, activation and category management before moving back into marketing. In 2014 Nicola was appointed as the Marketing Director, and shortly after Sales Director.


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