Coca-Cola and Salvation Army bring Christmas cheer to those in need

For the third year running, Coca-Cola and the Salvation Army will partner to provide 1,400 meals for Australia’s most vulnerable at events across the country this festive season. 

The Salvation Army says this year will be one of the busiest on record with interest rate hikes and rising inflation affecting everyday Australians, especially those in vulnerable communities. 

Kate Miller, Marketing Director at Coca-Cola, said this partnership is an opportunity for Coca-Cola to give back to the community. 

“It’s partnerships like this that enable us to give back that make Christmas so magical and we’re proud to partner with The Salvation Army for a third year. This partnership is all about giving back at Christmas – to friends, family and local communities who need it most. 

“We hope that our partnership helps to spread the joy and magic of Christmas at this special time of year. The impactful work The Salvos undertakes truly makes an incredible difference to the lives of those doing it tough,” she said. 

Lunch and dinner events hosted by the Salvation Army will take place across the country, at locations including Sydney, Liverpool, Lismore, Melbourne, Cairns and Unley. 

Major Bruce Harmer, National Public Relations Secretary for The Salvation Army, said it’s partnerships like this one with Coca-Cola that allows the Salvation Army to offer support to those in need each year.

“This festive season, we’re hearing the same message from all of our amazing volunteers – there’s a huge demand for support in the community. Generous partners like Coca-Cola help The Salvation Army get the funds we need to ensure no one gets turned away from receiving support this Christmas. 

No matter what you can give, it all helps to keep Christmas alive for Aussies who are facing real hardship,” he said. 

Coca-Cola will also donate $50,000 to the Salvos 2022 Christmas Appeal, a scheme that provides shelter to homeless Australians, gifts for children and hampers for people struggling to afford basic meals and support for those impacted by natural disasters. 

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